EXAMPLE · Parsewell is a fictional AI product used to show the plan structure
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Buyer: operations leads at logistics companies with 50 to 500 staff who rekey supplier invoices and delivery notes by hand.
Why now: invoice volume grew, headcount did not, and the existing OCR tool needs a template per supplier.
One line: "Invoices in, clean rows out, no templates."
Not the buyer: finance teams at enterprises with an ERP project already running. Long cycle, wrong launch audience.
| Time (ET) | Action | Owner |
|---|---|---|
| 08:30 | Final check of thread, video and landing page. Team in one channel. | Founder |
| 09:00 | Launch thread goes live with the 40 second video in post 1. | Founder |
| 09:15 | Team and friendly accounts reply with real questions, not "congrats". | Team |
| 09:30 | Creator wave starts: 12 posts over 90 minutes. | Agency |
| 11:00 | X ads switched on for the thread. | Growth |
| 13:00 | Founder posts a live parsing clip from a real (anonymized) invoice. | Founder |
| 17:00 | Day 1 numbers posted publicly as a short update. | Founder |
Tweet A: "We built Parsewell because our ops team rekeyed 3,000 invoices a month. Drop in any invoice, get clean rows out. No templates. Live today."
Tweet B: "Every supplier sends a different invoice. Every OCR tool wants a template. Parsewell reads them all. Here it is on 10 real layouts:"
Tweet C: "Ops teams: how many hours a week go into copying invoice lines into a spreadsheet? We just launched the fix."
Thread outline: 1 hook and video, 2 the problem in one number, 3 how it works, 4 three layouts side by side, 5 who it is for, 6 the offer and link.
Video brief: 40 seconds, screen first, no logo intro. A messy PDF dropped in at second 2, rows appear by second 8, export to the ERP by second 20.
All nine sections, written for your product and launch date. $499, ready in 3 business days after intake.