GTM playbooks
Short, precise notes on taking AI products to market. Each one under 600 words.
GTM strategy for AI products: the one page version
A GTM strategy for AI products on one page: who buys, why now, the one line that sells it, the lead channel, and the 30 days after launch.
gtm strategy framework · 3 minGTM strategy framework: six blocks for AI founders
A GTM strategy framework built for AI products: market, buyer, message, channel, motion and metrics, with the order to fill them in and what to skip.
gtm plan · 3 minGTM plan: turning strategy into dated tasks
A GTM plan turns your strategy into dated tasks with owners. Here is the 30/60/90 day structure for an AI product launching on X, plus what to track.
gtm strategy template · 3 minGTM strategy template for AI products (fill in the blanks)
A copy and fill GTM strategy template for AI products. Twelve prompts covering buyer, positioning, X launch channel, budget and the metrics to watch.
gtm playbook · 3 minGTM playbook: the repeatable moves after launch
A GTM playbook for AI startups: the repeatable plays for X, creators, demos and onboarding that keep working after launch day, with when to run each one.
gtm motion · 3 minGTM motion: product-led, sales-led or creator-led?
Which GTM motion fits your AI product: product-led, sales-led, or community and creator-led on X. How each works, when it fits, and how to combine them.
gtm team · 3 minGTM team: who you need at pre-seed, seed and Series A
Who belongs on a GTM team at each stage of an AI startup: pre-seed, seed and Series A. Roles, what to outsource, and the order to hire in.
ai gtm · 3 minAI GTM: what is different about taking AI products to market
AI GTM notes: why going to market with an AI product differs. Trust, video demos, a category that moves weekly, and X as the main discovery channel.
gtm strategy example · 3 minGTM strategy example: a fictional AI product, end to end
A GTM strategy example walked through end to end for a fictional AI product: buyer, positioning, X launch, motion, 90 day plan and what to measure.
gtm launch · 3 minGTM launch checklist for AI products launching on X
A GTM launch checklist for AI products launching on X: what to ready two weeks out, launch day hour by hour, and the week after. Copy and tick off.