Custom GTM plan vs GTM consultant vs DIY
Four ways to get a go to market plan for an AI product. Each is right for someone. Here is how they compare.
| Custom GTM Plan | GTM consultant | Agency proposal | DIY | |
|---|---|---|---|---|
| Cost | $499 fixed | Quoted per engagement, usually retainers | No fee, tied to their services | Your time |
| Speed | 3 business days after intake | Weeks | Days to weeks | Weeks of research |
| X launch depth | Lead channel, hour by hour | Varies | Deep in their own channel | Depends on you |
| Includes vetted agencies | Yes, matched to the plan | Sometimes | Only themselves | No |
| Unbiased | Disclosed: Nowix is ours, partners give us rates | Mostly | No, it sells their retainer | Yes |
| Editable | Notion, Sheets, PDF, yours to keep | Deck | Yes |
Consultant pricing varies widely by scope and seniority, so we leave it qualitative here.
Pick the option that fits
Custom GTM plan
You have a product and a launch window, you want X as the lead channel, and you want a plan plus agencies to execute it, fast and at a fixed price.
GTM consultant
You need someone embedded for months: hiring, sales process, pricing work and weekly reviews. Worth it when the scope is broad and ongoing.
Agency proposal
Useful once you know which channel you need. Remember it is written to sell that agency's own retainer.
DIY
Right when you have time, a founder with launch experience and an audience on X already. Our playbooks help.
Get the plan, keep the options
The plan works on its own. Hire the recommended agencies only if you want to.