Positioning is the part of a go to market strategy that decides how buyers should think about your product. It names the target buyer, the alternative they use today, the category you belong to, and the specific difference that makes you worth switching to. Everything else in GTM, from the launch thread to the landing page, should be written from it.
A simple format works: for [buyer] who [pain], [product] is a [category] that [outcome]. Unlike [alternative], it [key difference]. If you cannot fill every slot in plain words, the positioning is not ready.
AI products face a specific positioning risk: a feature that looks unique today may be included in a general purpose model tomorrow. Strong AI positioning rests on something harder to copy, such as a specific workflow, accumulated data, deep integration, or a narrow buyer you understand better than anyone. Note: GTM here means go to market, not Google Tag Manager.
egExample
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